![]() It also avoids showing content you’ve previously viewed.įinally, it also attempts to diversify the content in its “For You” feed by including videos that may not be relevant to user interest, or even popular on TikTok at all. TikTok’s algorithm is also designed to interrupt repetitive patterns by avoiding showing you multiple videos from the same creator on the same day. Device and account settings to ensure that content is optimized for their devices, language settings, and more.Īdditionally, follower counts and previous high-performing videos do not affect the algorithm’s recommendations.Video information such as captions, sounds, and hashtags.User interactions (likes, shares, comments, follows, and created content).TikTok’s machine learning algorithm sets it apart from all other social media platforms.įor starters, the “For You” feed shows individually-curated videos for each user based on the person’s personal history and data: It does such a good job that we suspect it’s one of the reasons why TikTok has shattered world records in the app store as the most-downloaded app ever in a quarter and continues to top download charts every quarter - including hitting #1 Most Downloaded App of 2021 at the end of last year. The TikTok algorithm incorporates artificial intelligence with machine learning that tailors content to give users more of what they like to watch. We don’t know the whole recipe, but we do know a few things about it (the algorithm, not the chicken). This all ties into TikTok’s algorithm, which is about as mysterious as Colonel Sanders Kentucky Fried Chicken. The For You section is where people go to discover videos from people they aren’t already following.įor You is similar to Instagram’s “Explore” section, but TikTok’s short-video format seems to encourage users to spend even more time exploring random content.įor You is the primary destination of most TikTokkers, and how often your content makes it to this page depends on the immediate reaction of people who are online when you publish your video. On most platforms, people spend their time scrolling through newsfeeds, but on Tiktok, most users spend 75% of their time browsing the For You section. The timing of your posts may help determine how many people see your content in the For You section. When you post videos to TikTok is critical - even more so than it is on most other social media platforms. You’ll also discover how the TikTok algorithm works, and get 7 Tips To Help Boost Your TikTok Engagement Rates.īookmark this page, because this report’s jam-packed with information, tips, and examples to help your brand build its TikTok audience!īookmark this page! This report is jam-packed with information, tips, and examples to help your brand build its TikTok audience! Two high-opportunity time slots when traffic is high but competition is low. ![]() A handful of premium time slots when engagement is exceptionally high. ![]() Three times each day when engagement is at its peak.Here’s what you’ll discover in this report: We’ve got data-supported recommendations for the best time to post your brand content. ![]() And, we’ll show you w hen to post for higher engagement, new growth, and by industry. You’ll also learn about opportunities to post when traffic is high but competition is low. In this article, you’ll discover the best time to post on TikTok and so much more. Also, you won’t want to miss our exclusive high-traffic, low-competition posting times for growing brands. What are the best times to post on TikTok?Ĭheck out our full list of TikTok’s best posting times below to discover daily recommendations and additional posting times for brands looking to improve engagement. On TikTok, your content’s engagement rates determine whether your video gets seen by more people - or whether it gets buried far away from the “For You” section, never to be seen again.
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